In the ARTLENS Exhibition, visitors to the Cleveland Museum of Art deeply engage with artworks in a new interactive, mixed reality experience, where art and technology blend together. CMA collaborated with Potion, an interactive design studio in New York and I was part of the design team. The interactive's leverage the strengths of immersive digital projection, the physicality of gesture, the delight of personalization, and the power of an unmediated experience with master artworks to take visitor engagement and education to a new level.
Coursera is an educational technology company that offers massive online open courses(MOOCs). Coursera works with top universities and organizations to offer subjects online on topics ranging from science, math, to the humanities.
Originally for the web, Coursera has released an iOS app, bringing the company’s learning platform into the mobile world for the first time.
The new iOS app allows students to stream course videos while on the go, making it possible to fit in learning anywhere and anytime.
This is a piece commissioned by the Huffington Post to shed light on the diversity of Muslim Americans and deter Islamophobia. Created in collaboration with Prashanti Aswani, we were given a 30 second sound clip from Kristin Szremski- an Advocacy Journalist, and briefed to make an animation that uses graphic forms to express her story. This final piece is created using stop motion sand animation, with symbolic imagery and a black and white color palette. Post production was done in after effects.
Learn more about this project here.
I was tasked with designing the logo and brochure for a luxury hotel spa in India named Neela, which in sanskrit and hindi means 'blue colored.' The client brief was to create a unique brand identity for the spa, independent from the look and feel of the hotel. Inspired by the origin of the word neela and its association with the ocean, I wanted to capture a feeling of tranquility in the logotype by introducing symmetry into its form.
As part of my work at Case, a design agency in New York, I edited and animated a video spot for a product launch for Origins. I worked within a designed methodology as this video was part of a series, to create the storyboard and style frames. The video is overlaid with motion graphics that emphasize the scientific aspect of Origins products, and edited using After Effects.The video is still in a rough cut phase and is expected to launch later in the year.
This project is driven by an inquiry into system design through the development of a series. For my series, I chose to delve into designing hard bound book covers and accompanying dust jackets based off of an existing series of books that were published by LIFE magazine, entitled Science Library. These informative books are intended to educate the reader on scientific concepts in an easy to grasp manner. I decided to focus on three topics-Giant Molecules, Sound & Hearing, and Planets.
The dust jacket is laser cut with circular modules as the circle is used in the basic scientific representations of the structure of giant molecules, in the movement of sound and in the rotation of planets. Circles are omnipresent in representations of the natural sciences. They also reveal the underlying screen printed hard bound cover.
This is a poster designed for a fictitious exhibition of self portraits by Vivian Maier, an American street photographer, who worked as a nanny and photographed in her spare time. Her work remained unknown in her lifetime, and her recent discovery has posthumously made her something of a media sensation.
Maier's self portraits are some of her best work. In her photographs, her tall figure and signature hat are described through the ingenious use of reflective surfaces, shadow and solitary backgrounds.
For this exhibit poster, I sought to echo the mystery that surrounds her work and life by crafting an image that employs symbols to reference her self portraits. I applied the methodology of photographing reflective surfaces that Maier herself used to explore her process of making, and the multiplicity and layering in her photographs.
This collection of posters combines 3D typography with photography.
The first poster is an homage to Dadaism, an art movement of the European avant-garde in the early 20th century. This poster reflects the Dadaists efforts in freeing text from conventional use and turning words and letters into abstract forms, resulting in a typographic landscape.
The second poster is for an annual Spring Visiting Lecture Series for designers and artists hosted by RISD. This is a poster designed for a fictitious series of lectures featuring the acclaimed sculptors Yayoi Kusama, Nick Cave, Jim Drain and Jen Stark. The underlying connection that I found between their work is repetition and pattern, which lends itself to a hypnotic effect.
I based my concept on this idea of hypnosis, and created 3D type with a glue gun and acetate paper to echo the same aspects of rhythm found in their work.
For this menu redesign, I utilized color and pattern to create a cohesive look and feel for the restaurant Teriyaki and Korean House in Providence, Rhode Island. The lunch menu is handbound with orange thread using the technique of japanese bookbinding while the drinks and dessert menu are separate components, but can also be be placed inside the main menu.
The Crystal Goblet is an essay on typography written by typographic expert, Beatrice Warde. Warde advocates for the use of clear, transparent typography. While her views have merit, the designers role in the shaping and treatment of content is overlooked. I set out to establish this point by layering counterarguments and disruptions within the text of The Crystal Goblet.
The concept is achieved by printing and layering multiple sheets of tissue. he individual layers can be seen when the pages are laid across a light box. Warde's text is set in a version of Bodoni with a 'clear' typographic grid and the subversions are overprinted in pink Fedra Sans.
Neutraface is a typeface designed by Christian Schwartz for House Industries, and is inspired by the signage of the modernist architect, Richard Neutra. In this type specimen, I sought to emphasize the typefaces architectural origins through referencing blueprints by the use of size, material and color.