Pikchr is a project created for the World Bank, and designed at Quicksand, an interdisciplinary consultancy in India. The goal of the project is to build trust amongst communities and energy service companies (ESCOs) in rural India — a critical hurdle that ESCOs are facing today.
Energy providers and customers capture stories of how solar energy empowers their lives through templatized film making using the Pikchr app. In designing the app, we removed the complex barriers of traditional video editing tools so that users could make well produced films with minimal effort. The films are hosted on an online community, which is moderated through an admin dashboard. I led the user experience and interface design on this project which involved rapid prototyping, field testing, and multiple design iterations.